OUR STORY

The Khan sisters are dedicated to transforming the beauty landscape into an equal experience for all makeup enthusiasts.

As South Asians who were born in Los Angeles, the sisters recall shopping in a beauty department store one day where they noticed that not a single model in the campaigns flooding the displays were South Asian or Middle Eastern. Somehow these demographics felt repeatedly overlooked within brand visuals, product development, leadership roles within beauty companies and beyond.

"What we want to see is a global brand empowering all beauty consumers to feel considered" - Khan sisters.

CTZN is committed to redefining inclusivity to empower all citizens of the world to feel truly represented. We welcome all ages, genders, ethnicities, races, exualities, skin types, personalities - and beyond!

MEET OUR FOUNDERS

Aleena

  • Eldest sibling energy
  • Taurus
  • Loves the debrief more than the party

Fav nude: NUDIVERSAL Los Angeles

Aleezeh

  • Middle child problems
  • Aquarius
  • Loves music more than people

Fav nude: NUDIVERSAL London with
LIPSTROKE Chaar

Naseeha

  • Baby spice
  • Pisces
  • Loves living in her own dream world

Fav nude:NUDIVERSAL Fez with
LIPSTROKE Cinco

The founders and sisters talk through why they started CTZN Cosmetics back in 2019

@ctzncosmetics the founders and sisters talk through why they started CTZN Cosmetics back in 2019✨ #brand #founders #founderstory #ctzn #makeup #storytime ♬ Chill Vibes - Tollan Kim