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In honor of Pride Month, Jonathan Lam talks about how makeup has helped him embrace authenticity
In our trademarked Culture-Torial series this month, our CTZN Jonathan talks about how makeup has helped enhance his confidence, creativity and connection with community.
On Confidence:
“I've always had a hard time expressing myself, especially when it came down to my sexuality. Through makeup, I was able to learn how to confidently be 100% authentically myself.
On Creativity:
I remember the days I would watch my mother apply makeup, and ask her if I could put some on as well. I was then told makeup is only made for women and that men shouldn’t dabble in feminine behavior. This did not stop my fascination. I would wait until 3 a.m. when my parents went to bed, lock my doors, bust out my secret stash of makeup and practice until I was satisfied. I then would upload photos of each of my looks to social media, and it helped connect me with other LGBTQ creators.
On Community:
The community I was a part of uplifted me and taught me that makeup is non-conforming and should be used to express your personal style. With makeup, I’ve learned that I can portray what I feel internally, externally.”
Watch Jonathan use his favorite CTZN products while he tells us about his journey with cosmetics. He applies our new Eye Elements dual-ended vegan eyeshadow stick in shade Moon Medium, and wears our Nudiversal Lip Duo in Cannes. A touch of mascara and swipe of blush completes his dreamy, neutral look.
If you’d like to take part in our #GRWM Culture-Torial series, which aims to spread cultural awareness and promote inclusivity through beauty (and was recently featured by Forbes) please get in touch!
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